Good Morning St Albans

Sponsor creative brief

One approved local offer, written for a morning reader.

This page turns sponsor research into the plain-text material needed for Buttondown placements. It is intentionally static until the editor approves outreach, payment collection and slot reservation.

Do not enable checkout links, collect payment or reserve inventory before the editor approves live launch.

Booking intakeProof ledger

Copy inputs

Fields to collect before writing

Sponsor namePublic trading name, local branch and approval contact.
Reader actionOne useful CTA for St Albans, Harpenden or covered villages.
Destination URLSingle landing page with no unsupported claims or surprise forms.
Offer timingDate window, expiry, event date or reason the message matters now.
Risk checkLegal, financial, medical, education, property and safeguarding claims need manual review.
TrackingUTM slug, Buttondown sponsor tag and package slug after approval only.

Deliverables

Package-specific creative limits

Founding issue sponsor

  • Headline up to 70 characters
  • Body copy up to 320 characters
  • One tracked link
  • Plain-text fallback for email clients

Weekly St Albans partner

  • Four weekday issue placements
  • One sponsor creative refresh
  • One tracked landing link
  • End-of-week click summary once analytics are live

Referral reward sponsor

  • Prize or voucher description
  • Sponsor credit on referral ladder
  • One tracked link
  • Manual eligibility review before winner contact

Safe proof

Claims allowed in sponsor copy

Safe claim

Good Morning St Albans is built for St Albans and Harpenden readers before breakfast.

Coverage registry includes St Albans, Harpenden, London Colney, Redbourn, Wheathampstead, Sandridge, Park Street, Colney Heath, Bricket Wood, Markyate, St Stephen and St Michael.

Use in

Sponsor kit, prospect research, launch copy

Safe claim

The editorial desk tracks primary local sources across council, planning, transport, events, education, health, sport, culture and community services.

Source registry contains 38 tracked routes with priority tags and category pages.

Use in

Sponsor kit, outreach qualification, source operations page

Safe claim

Sponsor products are approval-gated and manually reviewed before money, copy or inventory moves.

Sponsor inventory, checkout plan, prospect pages and referral pages all carry static-only boundaries and manual approval requirements.

Use in

Advertiser qualification, internal ops, Linear proof

Safe claim

Commercial categories have been ranked by local fit, morning usefulness, spending power, repeat potential and creative ease.

Outreach priority lanes rank estate agents and relocation, education and family services, home and garden, hospitality and culture, professional services, and neighbourhood independents.

Use in

Sponsor prospecting and weekly build planning

Hard stop

Do not cross these lines from the static build

No outreach

Do not email, DM or call prospects from cron output.

No checkout

No Stripe checkout, invoice, payment link or paid slot reservation is live.

No audience inflation

Do not mention subscriber counts, open rates, click rates or referrals until verified in the proof ledger.