Sponsor proof ledger

Claims sponsors can trust.

Sponsor proof ledger for Good Morning St Albans. This separates claims that are safe to use now from metrics that require Buttondown, analytics or payment wiring first.

Do not claim live circulation, open rates, click rates, paid subscriber growth, sponsor results or confirmed inventory until the underlying system has been wired and verified.

Sponsor kit Checkout plan

Usable now

Safe commercial claims

Safe claim

Good Morning St Albans is built for St Albans and Harpenden readers before breakfast.

Coverage registry includes St Albans, Harpenden, London Colney, Redbourn, Wheathampstead, Sandridge, Park Street, Colney Heath, Bricket Wood, Markyate, St Stephen and St Michael.

Use in

Sponsor kit, prospect research, launch copy

Safe claim

The editorial desk tracks primary local sources across council, planning, transport, events, education, health, sport, culture and community services.

Source registry contains 38 tracked routes with priority tags and category pages.

Use in

Sponsor kit, outreach qualification, source operations page

Safe claim

Sponsor products are approval-gated and manually reviewed before money, copy or inventory moves.

Sponsor inventory, checkout plan, prospect pages and referral pages all carry static-only boundaries and manual approval requirements.

Use in

Advertiser qualification, internal ops, Linear proof

Safe claim

Commercial categories have been ranked by local fit, morning usefulness, spending power, repeat potential and creative ease.

Outreach priority lanes rank estate agents and relocation, education and family services, home and garden, hospitality and culture, professional services, and neighbourhood independents.

Use in

Sponsor prospecting and weekly build planning

Do not claim yet

Metrics waiting on live wiring

Pending proof

Subscriber count

Blocked by: Buttondown audience export or API

Needed before use

Confirmed active subscriber count, unsubscribed suppression and date captured.

Pending proof

Open rate and click rate

Blocked by: Buttondown analytics

Needed before use

At least one verified sent edition with open/click totals and public archive URL.

Pending proof

Sponsor conversion or referral reward performance

Blocked by: Buttondown metadata, UTM links and referral leaderboard wiring

Needed before use

MY-2571 referral attribution plus campaign UTM reporting.

Pending proof

Paid sponsor availability

Blocked by: Stripe products, checkout approval and manual inventory calendar

Needed before use

the editor-approved live checkout route and inventory hold process.

Proof capture

Evidence to collect before outreach

Capture rule

Screenshot homepage, sponsor kit, source operations page and proof ledger after every commercial-page change.

Capture rule

Capture Buttondown public archive URL only after a verified sent edition exists.

Capture rule

Record subscriber, open and click numbers with capture date before using them in sponsor copy.

Capture rule

Save sponsor approval, copy approval, landing URL and UTM plan before enabling payment or inventory hold.

Capture rule

Keep regulated categories out of sponsor copy until legal, medical, financial, education, housing, employment or prize claims are manually checked.

Open the sponsor reporting plan

Artifact map

Where proof lives

editorial

Source registry count

data-sources/source-registry.json

commercial

Sponsor package inventory

data-sources/sponsor-inventory.json

commercial

Outreach priority lanes

data-sources/launch-outreach-registry.json

growth

Referral implementation boundary

growth/referral-program.json