{
  "market": "St Albans and Harpenden",
  "updated": "2026-06-16",
  "status": "internal_prep_only",
  "sourceIssues": [
    "MY-2577"
  ],
  "purpose": "Approval-gated local sponsor lead routes for Good Morning St Albans. This is research prep only; do not send outreach automatically.",
  "boundary": "No outreach, scraping, checkout, payment collection, public post, subscriber email or inventory reservation is approved by this artifact.",
  "counts": {
    "leadRoutes": 15,
    "coreRoutes": 3,
    "highRoutes": 5,
    "mediumRoutes": 6,
    "lowRoutes": 1
  },
  "priorityCounts": {
    "core": 3,
    "high": 5,
    "medium": 6,
    "low": 1
  },
  "topRoutes": [
    {
      "name": "We Are St Albans independent business directory",
      "url": "https://stalbans.thewearecommunity.co.uk/directory",
      "priority": "core",
      "segmentFit": [
        "Hospitality, culture and independent retail",
        "Village and neighbourhood independents",
        "Professional services and local employers"
      ],
      "firstOffer": "Referral reward sponsor for shops, cafes, makers, venues and local services with a simple reader action.",
      "manualAction": "Short-list genuinely local independents with a clear public website, resident-useful offer and St Albans or Harpenden service area."
    },
    {
      "name": "St Albans District Chamber member directory",
      "url": "https://www.stalbans-chamber.co.uk/membership-directory/",
      "priority": "core",
      "segmentFit": [
        "Professional services and local employers",
        "Property, homes and relocation",
        "Hospitality, culture and independent retail"
      ],
      "firstOffer": "Founding issue sponsor or weekly partner for service businesses with district-wide reach.",
      "manualAction": "Filter members by St Albans/Harpenden fit, then capture website, sector, decision-maker route and regulated-claim risk before any outreach."
    },
    {
      "name": "Enjoy St Albans business and event listings",
      "url": "https://www.enjoystalbans.com/",
      "priority": "core",
      "segmentFit": [
        "Hospitality, culture and independent retail",
        "Village and neighbourhood independents"
      ],
      "firstOffer": "Referral reward sponsor for cafes, restaurants, attractions, bookshops and event operators.",
      "manualAction": "Use event and listing pages to identify dated offers, venues and resident-useful weekend hooks."
    },
    {
      "name": "St Albans BID business directory",
      "url": "https://www.stalbansbid.com/business-directory/",
      "priority": "high",
      "segmentFit": [
        "Hospitality, culture and independent retail",
        "Property, homes and relocation",
        "Professional services and local employers"
      ],
      "firstOffer": "Founding issue sponsor with resident-useful offer copy.",
      "manualAction": "Prioritise levy-paying city-centre businesses with repeat local trade or high-consideration services."
    },
    {
      "name": "Harpenden business directory",
      "url": "https://harpenden.thewearecommunity.co.uk/directory",
      "priority": "high",
      "segmentFit": [
        "Education, family and commuter life",
        "Hospitality, culture and independent retail",
        "Village and neighbourhood independents"
      ],
      "firstOffer": "Weekly St Albans partner when the sponsor serves both Harpenden and St Albans readers.",
      "manualAction": "Capture Harpenden independents, family services, health, beauty, fitness and local retail before broadening beyond AL5."
    },
    {
      "name": "Collinson Hall estate agents St Albans",
      "url": "https://www.collinsonhall.co.uk/",
      "priority": "high",
      "segmentFit": [
        "Property, homes and relocation",
        "Professional services and local employers"
      ],
      "firstOffer": "Founding issue sponsor around valuations, lettings or relocation planning, with no price-growth or urgency claims.",
      "manualAction": "Use as a first property-lane prospect only after capturing branch/service-area proof, valuation route, landlord or lettings angle and regulated-claim risk."
    },
    {
      "name": "Bradford & Howley St Albans and Harpenden",
      "url": "https://www.bradfordandhowley.com/",
      "priority": "high",
      "segmentFit": [
        "Property, homes and relocation",
        "Village and neighbourhood independents"
      ],
      "firstOffer": "Weekly St Albans partner if the campaign can serve both city and commuter-town readers.",
      "manualAction": "Score for cross-market fit because the public proposition covers Harpenden, Marshalswick, St Albans and surrounding areas; capture one clean CTA before any approval pack."
    },
    {
      "name": "Independent Schools Council St Albans school directory",
      "url": "https://www.isc.co.uk/schools/england/hertfordshire/st-albans/",
      "priority": "high",
      "segmentFit": [
        "Education, family and commuter life"
      ],
      "firstOffer": "Education/family sponsor around open mornings, admissions information evenings or summer/term planning.",
      "manualAction": "Use for school-density research and shortlist only. Verify each school on its own site for age range, open-day dates, admissions route and safeguarding-safe copy before any outreach."
    }
  ],
  "leadScoring": [
    "Locality: clearly serves St Albans, Harpenden or covered villages.",
    "Reader utility: practical before work, school run, commute, lunch or weekend planning.",
    "Category fit: property, education, hospitality, health, professional services, culture or neighbourhood retail.",
    "Offer clarity: has one clean landing page and a time-bound or resident-useful reason to click.",
    "Compliance: legal, financial, medical, political and adult claims need manual review before copy approval.",
    "Operational fit: can supply plain-text email copy, a link and approval contact without custom integration."
  ],
  "outreachBoundaries": [
    "No automatic outreach from cron.",
    "No payment links, Stripe checkout or invoice creation.",
    "No sponsor slot reservation before the editor approves.",
    "No scraping personal emails from directories.",
    "Use public business contact routes only after manual approval."
  ]
}