{
  "market": "St Albans and Harpenden",
  "updated": "2026-06-19",
  "status": "internal_prep_only",
  "sourceIssues": [
    "MY-2577",
    "MY-2571"
  ],
  "purpose": "First-sponsor readiness matrix for the next manual close-room review.",
  "boundary": "No outreach, checkout, invoice, payment collection, public post, subscriber email or inventory hold is approved by this artifact.",
  "counts": {
    "prospects": 6,
    "highRiskProspects": 4,
    "prospectsReadyForOutreach": 0,
    "remainingBlockers": 38
  },
  "recommendedReviewOrder": [
    "Collinson Hall",
    "Bradford & Howley",
    "St Albans Independent College",
    "The Odyssey Cinema",
    "The Alban Arena",
    "Oaklands College"
  ],
  "operatorChecklist": [
    "Attach one public landing page URL per prospect.",
    "Remove regulated, scarcity, performance, referral and audience-size claims unless proof exists.",
    "Record exact Buttondown sponsor tag, UTM slug and placeholder Stripe lookup key only after approval.",
    "Ask for fresh editor approval before any sponsor contact or payment workflow."
  ],
  "prospects": [
    {
      "rank": 1,
      "prospectName": "Collinson Hall",
      "packageSlug": "founding-issue-sponsor",
      "proposedWindow": "Launch issue or first verified property-led weekday edition",
      "approvalStatus": "Research prepared; outreach blocked pending editorial approval",
      "riskLevel": "high",
      "proofScore": 12,
      "readyForOutreach": false,
      "nextAction": "Capture a single valuation, lettings or relocation landing page and remove any price-growth or urgency language before approval.",
      "approvalAsk": "Approve one property sponsor outreach draft only after a branch/service-area URL and regulated-claim review are attached.",
      "remainingBlockers": [
        "Branch/service-area proof",
        "Approved local CTA",
        "Regulated housing and valuation claim review",
        "No price-growth, investment-return or scarcity language",
        "No outreach until the editor approves prospect, copy, route and timing",
        "No Stripe checkout or inventory hold before live sponsor approval"
      ]
    },
    {
      "rank": 2,
      "prospectName": "Bradford & Howley",
      "packageSlug": "weekly-st-albans-partner",
      "proposedWindow": "First Harpenden or Marshalswick-heavy weekday edition after Buttondown analytics are verified",
      "approvalStatus": "Second-pass Harpenden pack prepared; outreach blocked pending editorial approval",
      "riskLevel": "high",
      "proofScore": 12,
      "readyForOutreach": false,
      "nextAction": "Capture the exact branch, valuation or property-alert landing page and remove any market-performance language before the editor review.",
      "approvalAsk": "Approve the Harpenden property lane only after the branch, valuation or property-alert URL and regulated-claim review are attached.",
      "remainingBlockers": [
        "Official site proof across Harpenden, Marshalswick, St Albans and surrounding areas",
        "One branch, valuation or property-alert destination URL",
        "Regulated review for market-insight, valuation, buyer-count and sold-property claims",
        "No market-performance, buyer-count or sold-property claims without current proof",
        "No outreach until the editor approves prospect, copy, route and timing",
        "No Stripe checkout or inventory hold before live sponsor approval"
      ]
    },
    {
      "rank": 3,
      "prospectName": "St Albans Independent College",
      "packageSlug": "weekly-st-albans-partner",
      "proposedWindow": "First school-run or family-planning week after Buttondown analytics are verified",
      "approvalStatus": "Research prepared; outreach blocked pending editorial approval",
      "riskLevel": "high",
      "proofScore": 12,
      "readyForOutreach": false,
      "nextAction": "Verify admissions, course stage and open-event route before preparing parent-facing copy.",
      "approvalAsk": "Approve education sponsor copy only if the landing page names age range, course/open-event route and safeguarding-safe wording.",
      "remainingBlockers": [
        "Official admissions or course page",
        "Age range and safeguarding-safe wording",
        "No unsupported exam-result or outcome claims",
        "No scraped parent, student or school contact data",
        "No academic outcome, exam-result or suitability claims without proof",
        "No outreach until the editor approves exact wording and route"
      ]
    },
    {
      "rank": 4,
      "prospectName": "The Odyssey Cinema",
      "packageSlug": "referral-reward-sponsor",
      "proposedWindow": "First referral push after MY-2571 referral metadata is verified",
      "approvalStatus": "Research prepared; outreach blocked pending editorial approval",
      "riskLevel": "medium",
      "proofScore": 28,
      "readyForOutreach": false,
      "nextAction": "Pick one dated screening, membership or resident offer and capture prize/voucher terms before approval.",
      "approvalAsk": "Approve only a dated screening, membership or resident offer with visible terms before any reward copy is used.",
      "remainingBlockers": [
        "Current programme or booking page",
        "Offer terms and date window",
        "Age-rating or prize-term notes if relevant",
        "No prize, voucher or giveaway wording without terms",
        "No popularity, sell-out or attendance claims without proof",
        "No referral reward launch until MY-2571 live wiring is verified"
      ]
    },
    {
      "rank": 5,
      "prospectName": "The Alban Arena",
      "packageSlug": "referral-reward-sponsor",
      "proposedWindow": "First culture-heavy weekend-planning edition after referral metadata is verified",
      "approvalStatus": "Base URL verified 2026-06-19; outreach blocked pending editorial approval",
      "riskLevel": "medium",
      "proofScore": 16,
      "readyForOutreach": false,
      "nextAction": "Capture one exact show, programme, booking or resident-offer landing page and visible ticket, accessibility, prize or age-guidance terms before approval.",
      "approvalAsk": "Approve only a dated show, family performance or resident offer with visible ticket, age-guidance and reward terms.",
      "remainingBlockers": [
        "Official programme, show or ticket page",
        "Offer terms and date window",
        "Age-guidance, prize, voucher or accessibility terms if relevant",
        "MY-2571 referral metadata proof before reward wording",
        "No prize, voucher, giveaway or ticket language without terms",
        "No sell-out, popularity or limited-ticket claims without proof",
        "No referral reward launch until MY-2571 live wiring is verified"
      ]
    },
    {
      "rank": 6,
      "prospectName": "Oaklands College",
      "packageSlug": "weekly-st-albans-partner",
      "proposedWindow": "First education, skills or apprenticeships planning week after Buttondown analytics are verified",
      "approvalStatus": "Base URL verified 2026-06-19; outreach blocked pending editorial approval",
      "riskLevel": "high",
      "proofScore": 0,
      "readyForOutreach": false,
      "nextAction": "Capture one official open-event, course, admissions or apprenticeships page and remove employment, qualification, funding or outcome claims before approval.",
      "approvalAsk": "Approve education sponsor copy only after the landing page names the course, open-event or apprenticeship route and removes unsupported outcome claims.",
      "remainingBlockers": [
        "Official course, open-event, admissions or apprenticeships landing page",
        "Age range, learner route or employer route proof",
        "Safeguarding-safe and admissions-safe wording",
        "No unsupported outcome, employment, funding or deadline claims",
        "No employment, progression, funding or qualification outcome claims without proof",
        "No scraped student, parent or employer contact data",
        "No outreach until the editor approves exact wording and route"
      ]
    }
  ]
}